(UX/UX Design, Branding, Visual Identity, Illustration)
TIMELESS WARDROBE
Timeless Wardrobe is a brand that provides a personalized shopping experience, blending modernity with timeless style. The project involved creating a dynamic and modular logo that reflects the brand’s adaptability and sophistication. I developed a cohesive brand identity designed for scalability and consistency across both print and digital media.
PROJECT OVERVIEW
The challenge was to design a system that is versatile yet maintains a unified aesthetic. I crafted materials ranging from digital interfaces to printed collateral, ensuring the identity remained impactful across all platforms. By focusing on a personalized and user-friendly experience, Timeless Wardrobe offers a seamless blend of fashion and functionality for today’s discerning shoppers.
The logo for Timeless Wardrobe features a sleek and minimalist clothing hanger as its central element. Designed to be dynamic and versatile, the hanger serves as a base where text or graphics can be "hung," symbolizing the personalized and adaptable nature of the brand. This flexibility allows the logo to evolve across various applications, from showcasing the brand name to highlighting seasonal promotions or unique designs. The clean and modern aesthetic ensures scalability and consistency, making it a perfect representation of Timeless Wardrobe's focus on a personalized and innovative shopping experience.
logo
Timeless Wardrobe transforms online shopping by offering a personalized experience tailored to your style, body type, and trends. Features like a wardrobe matching tool and realistic previews ensure a seamless shopping journey. With an intuitive platform, Timeless Wardrobe makes shopping feel as personal as having your own stylist.
PRINT APPlications
THE APP
Research
ThinKING PROCESS
tools
Figma, Illustrator,
Photoshop
TeaM
Solo
Timeline
September-December 2025
(3 Months)
Lead Designer and
Researcher
Role
DARK MODE
For Timeless Wardrobe, I designed a tote bag and business cards to showcase the brand identity. The tote bag aligns perfectly with the fashion-focused brand and its trendy appeal, while the business cards highlight the versatility of the dynamic logo, demonstrating how it can adapt to different uses while maintaining a cohesive identity. Both designs embody the brand's modern and stylish essence.
Your Style, Your Way
*
Your Style, Your Way *
WireframE SKETCHES
tYPEFACE Chart
ICON LIBRARY
In the Timeless Wardrobe App, I modularized the navigation and buttons into reusable React components for consistency and maintainability. The Navbar component centralizes navigation with a logo, menu links, and responsive styling, ensuring a uniform experience across pages. The Button component allows customization via props like text, color, and click behavior, eliminating redundant styling and code. This approach enhances scalability, keeps the UI consistent, and simplifies updates, making the app more efficient and user-friendly.
Components
8 POINT SYSTEM
Key takeaways
The Timeless Wardrobe project focused on designing a versatile yet cohesive brand identity that seamlessly adapts across digital and print platforms. I crafted a dynamic, modular logo that reflects the brand’s adaptability and sophistication while ensuring consistency across all materials. Prioritizing a personalized and user-friendly experience, I developed intuitive interfaces that blend fashion with functionality, catering to modern shoppers. The result is a scalable, impactful design system that maintains its aesthetic integrity across diverse touchpoints, reinforcing the brand’s timeless yet contemporary appeal.